Project Summary
Based in Medellin, Columbia—”Keeping it Cozy” is a grassroots events company that focuses on delivering queer friendly events which develop the local community. I refreshed their brand and logo and created a website for the event business (formerly the business existed purely on instagram). I delivered a digital experience for their marketing event site to help express their values as well as make event details and event signup more visible and easier to access on the mobile and desktop site. Below, I have included some of the major screens, prototypes and visual design process summaries.
After branding refresh and website creation the event business saw a 40% increase in event signups and a survey conducted by the business owner showed above 90% satisfaction with the new branding and digital platform.